IMC Campaigns

National Student Advertising Competition (American Advertising Federation): The case-study of Tai Pei from the Campaigns Class of Spring 2017:

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National Student Advertising Competition (American Advertising Federation): The case-study of Snapple from the Campaigns Class of Spring 2016:

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The implementation of ideas brainstormed during the Integrated Marketing Communication Campaigns class of Fall 2015: Challenging Extremism Project, i.e., “a university-based program focused on getting college kids to come up with social media campaigns to compete with groups like the self-proclaimed Islamic State.”

 

OurST8 Team

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OurST8 engages people locally, raising awareness about the importance of being human and sharing human values:

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OurST8 on social media in support of #PrayForParis

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Digital tool of OurST8 to spread the message of sharing your humanity: “I am human” animation

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OurST8’s message: To fight radicalization and violent extremism, everyone must determine for himself/herself: “What does it mean to be human to me?”

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That’s how OurST8 determined effectiveness of the campaign: Have a look at the “I am Human” survey on commonalities among all people, religious intolerance, and attitudes toward others ‒ especially those, who do not share the same beliefs or culture with you.

 

OurST8 or Our Stand Together Against Terrorism and Extremism: “I am human” (UNLV commencement, 2015)

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